1st University Credit Union Wins Pinnacle Award for Retail Merchandising Excellence

WACO, TX — 1st University Credit Union is proud to announce it has been honored with a Pinnacle Award from the Cornerstone Marketing and Business Development Council, recognizing outstanding achievements in credit union marketing. The award was presented for the credit union’s creative retail merchandising campaign supporting the launch of its You First Checking Account.

The Pinnacle Awards celebrate innovation and excellence in credit union marketing, communications, and business development. This year’s winners were honored during IMPACT 2025: Cornerstone’s Annual Meeting, where 76 awards were presented to 23 credit unions across 26 unique categories—from Annual Reports to Digital Marketing and beyond.

“We had so much fun creating the look and feel of the You First Checking launch—we wanted it to be bold, personal, and unmistakably us,” said Shelley Carlson, EVP of Marketing at 1st University Credit Union. “Winning a Pinnacle Award for it? That’s just the cherry on top. We’re thrilled to be recognized among such creative company.”

This award highlights the credit union’s commitment to putting members first, not just in service—but in every message, every design, and every experience.